8 Digital Marketing Trends You Cant Ignore In 2024.
Continue reading to learn:
- What digital marketing trends will emerge in * How small businesses can use these trends to their advantage
- How to get help with digital marketing will be here before you know it. It’s exciting to think about what’s to come. If you’re a small business owner, you’re probably curious about future changes within the field of digital marketing. While some fundamentals will stay the same, there are seven digital marketing trends you can’t ignore in 2024.
The world of digital marketing is in a constant state of flux, with what's hot today becoming passé tomorrow. Therefore, it's essential for small business owners to stay up-to-date with the latest developments in the field. Fortunately, we're here to lend a hand! In this article, we'll explore some of the most popular digital marketing trends that are expected to take off in 2024 and show you how you can leverage them to grow your business.
1. User-Generated Content.
To persuade online users to buy your offerings, simply promoting yourself through enticing visuals and compelling text won't suffice. Even the most impressive statistics won't guarantee success. Instead, you should seek testimonials from satisfied customers to showcase your brand's credibility. User-generated content speaks to potential customers more effectively than any self-promotion, as people tend to trust individuals more than corporations.
What is User-Generated Content?
User-generated content is any written or visual content people create to promote a business online. Some examples of user-generated content include:
- Social media posts featuring images or videos of real people enjoying a product
- Video testimonials of customers talking about their recent experience with a company
- Reviews of a business posted on websites like Google, Facebook and Yelp
- Live stream videos of people unboxing products
The strategy of having customers promote a brand has proven successful for numerous companies, resulting in a positive reputation. As we look to the future, the trend of utilizing this digital marketing tactic is expected to continue growing in popularity and become a mainstay in 2024.
How Do You Get User-Generated Content?
Want your customers to create content for you? Start by simplifying the process for them. A great way to do this is by creating a review postcard that you can hand out to satisfied customers. On this card, include instructions for leaving a review and a QR code for easy access. At Frontier Marketing, we specialize in creating these postcards for our clients. Another idea is to ask satisfied customers to record a short testimonial video. To make it effortless for them, offer to film it and provide prompts on what to say. Want more tips? Check out our guide to creating customer video testimonials. Lastly, consider providing incentives for creating user-generated content. For instance, offer discounts to customers who leave reviews or hold contests on social media with a branded hashtag for a chance to win. A popular type of content that customers create is unboxing videos.
2. Artificial Intelligence Tools.
ChatGPT, a new AI tool, has been causing a stir on the internet lately due to its ability to create natural-sounding content in seconds based on a simple prompt. Some people have even wondered if AI will replace human marketers. However, it's important to remember that AI tools should not be seen as a substitute for knowledgeable marketers. Quality content is key when it comes to Google search rankings, and AI-generated content is often penalized by Google for being spammy and inaccurate. Using AI-generated content alone in your marketing materials is a mistake that will eventually be discovered by Google and will lead to a decrease in customer interest due to its subpar quality.
Crafting your digital marketing plan for the upcoming year of 2024? Utilizing AI tools can prove beneficial for research, outlining, and brainstorming. One such tool is ChatGPT, which can assist in generating content on a specific topic. This can serve as a foundation for your own content creation, ultimately accelerating the process.
3. Short Educational Videos.
As the owner of a small business, it is crucial that you possess expertise in your field. One effective way to showcase your knowledge is by creating a brief educational video to post on your website and various social media channels. In recent years, the popularity of these videos has surged, largely due to the emergence of platforms such as TikTok and Snapchat, which impose time limits on content. It is therefore imperative that you adapt to these constraints to achieve success. Make the most of this limited time frame by demonstrating your expertise. Videos that provide guidance on product usage can be particularly advantageous.
4. Interactive Website Features.
An interactive website that engages with its users is always a treat. Customized quizzes and tools are particularly desirable since they provide speedy solutions to common queries. Take, for instance, the task of revamping your garden's landscape and needing mulch. If you're not a pro, you might have no clue how much mulch to use. Luckily, landscape websites have come up with mulch calculators that are incredibly helpful. Rather than wasting time calculating the amount of mulch required, you can use the calculator by simply entering the space's measurements.
The more a website aims to help users through interactive content like this, the better off it’ll be.
5. Conversational Marketing.
In today's age, consumers crave a personal connection with the companies they buy from. However, building this bond online can be challenging. Nobody wants to submit a lead form and wait days for a response. People want instant gratification and immediate conversation. As a result, conversational marketing will become critical in 2024.
Conversational marketing is a technique that integrates instant messaging into a company's marketing strategy. Many businesses have adopted this approach by incorporating chatbots on their websites. These bots enable visitors to connect with the company and receive assistance right away.
One common concern with conversational marketing is the lack of resources to respond to all these messages. Luckily, automated chatbots can help by providing programmed answers to frequently asked questions.
By adding a live chat feature to your website, you can make it more interactive and engaging for visitors.
6. Third-Party Cookies are Going Away.
The industry is abuzz with news that Google is gradually phasing out third-party cookies. This move is a crucial trend in digital marketing for 2024 since companies will have limited ability to send out personalized advertisements. As a result, businesses will need to significantly reformulate their marketing strategies. Third-party cookies are code snippets that websites use to track visitor behavior. These cookies are highly valuable for paid advertising as they enable targeting of audiences based on specific user interests. However, once the cookies are no longer available, it will become increasingly challenging to provide personalized advertisements. Marketers will need to develop more personal strategies and one-on-one marketing tools to attract people to their brand. Consent will also be a top priority in 2024, and more websites will require user permission to use any personal data. Another ripple effect of this change is that Google is replacing Universal Analytics with Google Analytics 4. Therefore, if you use Google Analytics, it's best to start migrating to the new version now before Universal Analytics becomes obsolete on July 1, 2024.
7. Stylized Website Design.
In order to attract new customers, it is important that your website is visually appealing. A key strategy for web design in 2024 will be to incorporate significant amounts of empty space between text and images. Though it may seem counterintuitive, this approach provides an opportunity for your content to stand out and prevents visitors from feeling overwhelmed.
Another important element of successful websites is the use of custom graphics that accurately reflect your brand and identity. Stock images are no longer sufficient - audiences want to see unique and expressive artwork.
To stay ahead of the curve, website designers will continue to experiment with unconventional features like animated cursors, parallax scrolling, and asymmetrical styles.
If your website has not been updated in some time, 2024 is the ideal year to make some changes and give your site a fresh look.
8. Social Responsibility & Inclusivity.
The last digital marketing trend that is important to consider for 2024 is the incorporation of social responsibility and inclusivity. Nowadays, individuals browsing the internet are curious about a business's values. Is there a clear statement about what conduct is acceptable or not? Does the company support particular social causes? Expressing these viewpoints could attract more traffic to the website. In addition, inclusivity is becoming increasingly crucial. Customers want to know that a brand is designed to accommodate all users. For instance, does the website have features that assist individuals with disabilities in navigating? Frontier Marketing provides services to make websites more accessible to those who need it. The more transparent you are about your values, the more likely customers will trust your brand.
Need Help with 2024 Digital Marketing Trends?
In 2024 digital marketing will focus on modern platforms and personalized interactions to engage visitors. Traditional websites and marketing strategies won't cut it anymore. If you're looking to stay ahead of the game, partnering with a digital marketing agency is key. But how do you choose the right one? The agency you select should understand your brand and objectives. Look no further than Frontier Marketing! We offer digital marketing services across the US, with a focus on the Chicago region. Our team takes the time to learn about your business and industry to deliver tailored solutions.
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